Best practices for using QR codes

QR codes are a simple way to enhance your guests’ experience—if used thoughtfully. You can leverage deep links when you want to guide guests directly to essential content.

Here’s how to get the most out of them:

Smart Placement

• Put QR codes where guests naturally look for info: entryways, dining tables, kitchen counters, or living room side tables.

• Use them for essentials like your digital guidebook, Wi-Fi access, appliance instructions, or local recommendations.

• Avoid hard-to-find or poorly lit spots. Keep codes visible and accessible.

Clear Labels & Instructions

• Always label each QR code with a clear, action-driven phrase: “Scan for Wi-Fi” or “Open Digital Guidebook.”

• For guests new to QR codes, add a simple tip: “Point your phone camera at this code.”

• Place labels right next to the code to remove any guesswork.

Privacy & Security

• Use reputable QR code generators with security features.

• Link to secure, password-protected pages—never embed sensitive info directly in the code.

• Update QR code links regularly, especially for things like Wi-Fi passwords.

• Monitor scan activity to catch anything unusual.

• Reassure guests with a note like, “This secure code connects you to our guest portal.”